On what burn 93% of entrepreneurs
and probably you?

These are the 2 most common reasons:

The first reason why advertising banners do not work >> Read below
The first reason is too much information.
An advertising banner is not the place for your company's story.
  • This is one of the reasons for banner blindness.
  • If you have clarified what the goal of your banner is and for who you are doing the banner, write on the paper the most powerful added value for your future client.
  • Warning. Your potential client will spend a maximum of 3 seconds on you.
The second reason why advertising banners do not work >> Read below
The second reason is design.
This is important! More than 85% of agencies and entrepreneurs feel they need to interrupt someone by advertising banners.
  • The time of aggressive banners is gone!
  • How do you feel if your favorite series is interrupted by advertisment?

Why the hell do you try to interrupt someone with your ad banners!?

How to make it? >> Read below
Do not look like annoying advertisement.
  • Pretend to be a part of the content on the Internet.
  • Make the internet with your banner design even nicer than if your ad was not there.

An example of agressive banner >>

Example of current banner

How much can you get with the right banner? >> Read below
Here you can see the original banner of the client
that he paid on a visited web site.
And our new banner >> Read below
And a new banner, that we prepared for him.

We have customized the banner for the content in which the client advertised. We did not want to interrupt. Vice versa. We wanted to be part of the place where the banner was placed.

What was the result? >> Read below
The original banner of the client was online for several months.
We made a short calculation:

Banner costs

CPM (cost per 1000 impressions): $ 10.

Daily client budget of $ 200 (20,000 impressions daily).

CTR: 0.42 % (daily 84 clicks on banner).

CPC (cost of one click): $ 2.38.

Profit

The client's conversion rate from these banners was: 0.6 %.

That means that of 167 visits, 1 order was made.

Value of one conversion (client orders): $ 180.

ROI (return on investment):

For one order, we need 167 visits x $ 2.38 per click on the banner.

The cost per order is $ 397.

The client LOSS is - $ 217 per order. Or - $ 7812 per month !

The results of new banner >> Read below
The task was to increase the CTR.
If we can do that, the client will start making money. What happend?

Banner costs remained the same

CPM (cost per 1000 impressions): $ 10.

Daily client budget of $ 200 (20,000 impressions daily).

We increased the CTR to: 1.8 % (360 clicks per banner per day).

CPC (cost per click): $ 0.55.

Profit

The client's conversion rate remained the same: 0.8 % .

That means that of 167 visits, 1 order was made.

Value of one conversion (order): $ 180.

ROI (return on investment)

For one order we need 167 visits x $ 0.55 per click on the banner.

Now attention! The cost per order is: $ 92!

The client PROFIT is now + $ 88 per order. Or + $ 3168 per month.

Summary >> Read below
By changing the design and content, we increased the CTR from 0.42 % to 1.8 %.

From loss: - $ 7812 per month
the client achieved profit: + $ 3168 per month !
It was a complete turnaround.
If you achieve this result, you can immediately increase your ad budget and duplicate profits.
The last word >> Read below

Send us your banners that you use and we will do a free analysis.